Building a Strong Corporate Culture that Retains and Empowers Top Talent

Finding high-quality talents is not an easy job for a company, moreover retaining them. In fact, high employee turnover rate disrupts team productivity and stability, while also incurs significant cost. 

One of the “weapons” to retain and empower talent is by building a strong and positive corporate culture. In today’s competitive job market, a positive company culture can be the deciding factor in whether employees stay or leave. 

A survey conducted by Glassdoor indicates that 77% of respondents take corporate culture into account prior to entering the recruitment process.  Furthermore, over 5000 respondents state that corporate culture holds greater significance than salary when evaluating job satisfaction. 

Corporate culture is more than attractive perks like free lunch, unlimited paid leave, or flexibility to work from anywhere. It represents a collective set of values, norms, and beliefs that shapes employee behavior within an organization. 

Company culture plays a significant role in talent management as it influences employee engagement, performance, and retention. A strong company culture attracts top talent and build a sense of belonging among employees, leading to higher job satisfaction and productivity. 

So, what are the characteristics of a strong company culture?

1. A strong company culture is based on clear core values that are understood and believed by every individual in the company. These core values serve as the foundation for all activities and decision-making.
2. It promotes healthy communication and mutual respect between leaders in the management team and employees.
3. It encourages employee involvement in business processes and company activities.
4. It provides opportunities for employees to grow and develop.
5. It fosters an inclusive work environment where all employees feel valued and accepted.

To reap the benefits of a strong corporate culture, leaders should be able to accurately identify, assess, and monitor the relationship between corporate culture and company goals.

In building a strong company culture, here are the steps that can be taken:

1. Align the vision and mission between leaders and the HR team to build a company values that will be the driver to achieve the vision and mission. This vision,mission and values need to be defined clearly so that it is easily understood by every member of the company.
2. Communicate values consistently. Create communication guidelines that must be followed by everyone in the company, including leaders and managers.
3. Listen to employee aspirations and offer facilities that support employee well-being, such as relevant training and development programs.
4. Measure and evaluate the company culture periodically.
5. Adapt the recruitment process to find the best talent that aligns with and can contribute to the company culture.

Building a strong corporate culture is an ongoing process, but the rewards are well worth the effort. With a solid corporate culture, you not only creating a better working environment but also retain and empower your best talent. 

Do you need the help of a consultant to formulate your company culture and implement it? mnd-hub, an HR consultant with over 15 years of expert experience, can assist you with Organizational Culture services aimed at redefining your organizational culture and incorporating key behaviors into employee habits. Contact us now via WhatsApp at +62-817-1717-0899 or fill out this form for further consultation.