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While every company desires ideal employees with exceptional competencies to drive success, the reality is that the process of recruiting employees is not an easy task. Companies will be facing various challenges, such as a highly competitive labor market, a limited number of qualified candidates, and high recruitment costs. To overcome these challenges, an effective recruitment strategy is needed, one of which is through employer branding.
Employer branding is an activity that companies use to build a good image and reputation in order to attract potential employees. Finding your company’s unique brand will get you candidates who fit the company’s vision, mission, values and culture. There are several examples of employer branding activities, including providing a career page on the company’s website, establishing social media accounts for the company, building a positive working climate so that employees would recommend the company, implementing employee training programs, encouraging employee advocacy, and more.
So, what are the benefits of employer branding in employee recruitment strategies?
1. Increasing the number of applications from qualified candidates
A company with a good reputation and company culture is more likely to attract talented and qualified candidates. According to a survey conducted by Glassdoor, 75% of job seekers are more likely to apply for a job at a company who actively engages in employer branding.
2. Reducing recruitment costs
Companies typically spend a significant amount of money to recruit qualified candidates, including extra costs for third-party services and job advertising. Strong employer branding helps companies reduce these costs because job seekers who are familiar with and trust the company’s reputation will join the company on their own.
3. Improving employee retention
The right employer branding will increase your chances of getting employees who fit the company culture, make employees feel more valued and have opportunities for development, making them more loyal and comfortable working in your company.
You can start creating your company’s employer branding strategy by defining the values and culture that differentiate you from other companies. Once you have a clear understanding of your company’s values and culture, you need to translate them into various employer branding activities before finally monitoring and evaluating the effectiveness of the employer branding strategy.
To create an effective employer branding strategy, the assistance of an HR consultant could be helpful. With their vast experience and objectivity, HR consultants can help companies identify organizational culture and strengthen it in employer branding efforts, as well as develop effective recruitment strategies.
mnd-hub is an HR consultant company with more than 15 years experts’ experience. To plan and recruit ideal employees for your company, mnd-hub offers the Employing service. One of the key services is Employer Branding, which involves identifying and strengthening the unique cultural differentiators of the organization to attract the right talent.
Contact mnd-hub via WhatsApp at +62-817-1717-0899 or fill out this form to get further consultation on how employer branding can strengthen your recruitment strategy.